Optimization of critical land empowerment through coffee plant extensification as an effort to improve the economic level of coffee farmers in Indonesia

<p>Critical land in Indonesia is the result of weather disturbances, natural disasters, farming behavior without considering preservation nature, and unwise use chemical fertilizers. Critical tends to be acidic has a soil structure that does not support cultivation. Coffee plants are flexible plants, their root systems ecology can improve structure. The need for coffee at home abroad increase along with development consumption as lifestyle Generation Z (Gen-Z). economic value coffee, which increase, opens insight farmers continue develop this plantation area. In planting areas, knowledge critical optimization needed, principal factor basis implementing extensification. For reason, purpose study was determine level on optimizing into strategic efforts agribusiness land. This used quantitative descriptive method SmartPLS3 analysis tool. results showed internal factors, external motivation affect about land, management must meet ecological conservation community's economy structured manner, extensification using one steps optimization, well agribusiness, both seeds waste an effort farmers' income.</p>